Celebrating 50 Years of Culinary Excellence, Namma Veedu Vasanta Bhavan Aims to Open 25 Outlets Across the Region
The Middle East restaurant market is on an upward trajectory, with an estimated value of $55.65 billion in 2024 and a projected growth rate of 11.4% from 2024 to 2027. Capitalizing on this momentum, Namma Veedu Vasanta Bhavan, a prestigious South Indian vegetarian restaurant chain, has made its foray into the UAE market with the launch of VB World, committing an investment of Dh10 million in its initial branch. This expansion marks a significant milestone as it celebrates the brand’s 50th anniversary.
A Culinary Vision for Dubai
“As we celebrate 50 years of Namma Veedu Vasanta Bhavan, VB World embodies our vision of delivering global food experiences,” said Kavi Chandru Suresh Babu, Executive Director at Chandramari Group. “We aim to offer the best cuisine from around the world, combined with rich cultural experiences, in a city as diverse as Dubai.”
In its Dubai expansion, VB World has introduced Cones and Brews, a premium bakery and coffee concept showcasing European pastries made with high-quality Belgian chocolate and single-origin South Indian coffee beans. “We aim to put South Indian coffee beans on the global map with Cones and Brews, offering a unique coffee experience that blends international tastes with traditional Indian flavors,” stated Anand Krishnan, Director of Operations and Project Expansion at Chandramari Group.
Global Ambitions and Local Flavor
Dubai’s status as a global hub positions it as an ideal launching pad for VB World’s expansion. Following its establishment in the UAE, the brand plans to broaden its horizons to Europe and the US, exploring potential locations in Germany, France, and the UK.
VB World is dedicated to offering a diverse array of fusion dishes that cater to a wide range of palates, particularly targeting health-conscious diners. Signature dishes include Idli with Paya— a vegetarian twist on a traditional mutton-based stew— and Kung Belai Biryani, featuring a coconut-milk base infused with southern spices and soy meat sourced from the US.
To ensure high standards of quality across all outlets, VB World has established a centralized kitchen in the UAE. This facility will maintain hygiene and food consistency while supporting the brand’s ambitious growth plans. Additionally, the centralized kitchen will facilitate outdoor catering and large-scale events, further enhancing the brand’s service offerings.
A Promising Future
With a rising consumer demand for high-quality dining experiences, VB World is optimistic about the prospects of the fine dining market in the UAE. As it continues to expand and innovate, the brand not only aims to celebrate its rich culinary heritage but also seeks to create a lasting impact on the gastronomic landscape of the region. As Namma Veedu Vasanta Bhavan embarks on this exciting new chapter, it promises to bring a unique blend of tradition and modernity to food lovers in the UAE and beyond.
