Creative campaigns, AI-powered personalization, and a growing preference for local products drive record-breaking sales across the Middle East. The White Friday sale has become an iconic shopping event in the Middle East and North Africa (MENA) region, with 2024 marking a significant milestone in its growth. This year’s sale season generated a remarkable 40% increase in revenue compared to the previous year, cementing White Friday as one of the most anticipated retail events in the GCC. The surge in sales reflects evolving consumer behaviors, enhanced by creative campaigns, innovative technology, and a shift towards supporting local businesses. A Record-Breaking Year … Continue reading MENA White Friday Sales Soar, Generating 40% More Revenue in 2024