Low-code platform’s growth accelerates in the Middle East, with a focus on AI integration, enterprise solutions, and community building in 2025
2024 has marked a transformative year for Kissflow, as the low-code technology leader made significant strides in the Middle East, expanding its footprint across various enterprise sectors. By helping organizations streamline their digital transformation journeys, Kissflow has solidified its position as a key player in the region’s rapidly evolving IT landscape.
Prasanna Rajendran, Vice President of EMEA at Kissflow, shared insights into the company’s regional success, explaining that its focus this year has been to position low-code platforms as essential tools for businesses seeking custom application solutions. “Our efforts were centered on helping enterprises adopt low-code as a strategic technology stack to address custom application needs and manage backlog challenges effectively,” said Rajendran.
In 2024, Kissflow’s commitment to regional growth was reflected in its deepened relationships with IT industry stakeholders. Through exclusive roundtable discussions with CIOs and IT leaders, as well as active participation in prominent industry events, Kissflow raised awareness of the emerging trends in low-code technology and digital transformation. As a result, the company has elevated its brand, setting the stage for continued growth in the Middle East and North Africa (MEA) region.
Looking ahead to 2025, Kissflow is poised for an even more dynamic year, with plans to enhance its product offerings and further expand its regional presence. Key initiatives include the integration of advanced AI features into the platform, with an emphasis on Generative AI to revolutionize application development and user experiences. Rajendran explained, “We’re not just treating AI as a complementary feature; we’re embedding it as a core element of our platform.”
Kissflow’s focus on AI and automation will redefine how businesses use low-code platforms, making workflows smarter and more intuitive. Predictive capabilities and natural language interactions will enable a more seamless user experience, empowering non-technical employees to create complex applications without reliance on traditional IT teams.
The company also plans to strengthen its role as a strategic partner for enterprises, supporting them in scaling their digital transformation initiatives. Kissflow will introduce new programs and resources to maximize customer success and ensure tangible returns on investment.
As part of its 2025 agenda, Kissflow is committed to fostering community engagement through CIO roundtables, IT leadership summits, and low-code innovation workshops. These platforms will continue to be instrumental in sharing insights, sparking dialogues, and exploring emerging trends in the low-code space.
Rajendran further emphasized that Kissflow’s global expansion plans are also taking shape, with a particular focus on untapped markets. While the company continues to scale operations in the MEA region, it is also looking to deepen partnerships with enterprises across the world to extend its reach and enhance collaboration.
The growing demand for low-code/no-code platforms is a global trend. Gartner projects that by 2025, 70% of new applications developed by organizations will utilize low-code/no-code technologies, a significant increase from less than 25% in 2020. This growth is accompanied by an exciting shift: non-technical employees are increasingly becoming empowered to create applications using these platforms. By 2026, Gartner forecasts that 80% of users of low-code development tools will be outside traditional IT departments.
Kissflow is well-positioned to capitalize on this trend. Rajendran notes, “Generative AI will empower citizen development, allowing non-technical users to build complex solutions and reduce their dependency on IT teams. This will accelerate innovation, reduce costs, and expand the adoption of digital transformation across industries.”
Kissflow’s regional growth strategy in 2025 focuses on expanding its presence in key sectors such as FMCG, retail, real estate, construction, and government. The company aims to align closely with partners and go-to-market strategies to address the specific challenges and opportunities within these industries. A major milestone in this effort will be expanding its team in Saudi Arabia, ensuring localized expertise and faster support for clients in the region.
To support this expansion, Kissflow plans to increase its investments in sales, marketing, and regional partnerships. The goal is to boost sales growth in 2025 while also increasing user adoption among existing clients to maximize the value they derive from the platform.
As Kissflow embarks on its next phase of growth, it is clear that its strategic focus on AI integration, enterprise support, and community building will continue to drive its success in the Middle East and beyond. With an eye on global expansion and a commitment to helping organizations embrace digital transformation, Kissflow is set to make 2025 a landmark year for low-code innovation.
